White-label ETF platform marketβeta to launch in Europe

Feb 22nd, 2018 | By | Category: ETF and Index News

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A new white-label UCITS ETF platform, called marketβeta, is set to be established in Europe, providing third-party asset managers with the infrastructure to build and launch ETFs into Europe without having to establish their own full-service business.

New white-label ETF platform marketβeta to launch in Europe

Graeme Dewar, chief executive of marketβeta; and Joy Yang, product specialist.

The platform will provide services including product development, compliance, capital markets, sales, marketing, and distribution, helping to lower the barriers to entry for prospective ETF issuers.

The platform is being launched by Graeme Dewar, previously head of strategy implementation at Legal & General Investment Management; and Joy Yang, former head of equities at Vanguard. Dewar is chief executive, while Yang serves as product specialist.

The duo are currently in the process of seeking FCA registration for their new venture.

Dewar and Yang have also brought on board Adrian Mulryan, previously head of legal at Source. Mulryan will serve as general counsel in the new firm.

marketβeta is set to become Europe’s second independent white-label ETF platform, following the launch of HANetf by ex-WisdomTree co-CEOs Hector McNeil and Nik Bienkowski in August 2017.

The platforms may be seen as a fully neutral alternative to Canvas – the only other white-label ETF platform operating in Europe – which is tied to ETF Securities and who’s ongoing presence in the white-label space is uncertain following its acquisition by LGIM.

The current regulatory environment – more tightly controlled under MiFID II – as well as the technological infrastructure needed to launch an ETF both serve to support demand for white-label platforms that can facilitate a smoother experience in bringing products to market.

As does the sheer volume of new assets flowing into ETFs listed in Europe.

ETF industry consultant ETFGI reported that assets invested in ETFs and ETPs listed in Europe increased by a record $54.0 billion during January 2018 to reach a new high of $856bn. While the majority ($38bn) of this increase came from upwards-trending markets, net inflows of $16bn were recorded in the region during the month.

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