Privacy Policy

Privacy Policy

This Privacy Policy applies to any website (all references to the singular shall include the plural where applicable) which links to this policy and is published by ETF Strategy Limited (“Websites”).

If you wish to amend any of the personal information that we hold about you, you can do so at any time by contact us.

If you have any queries about how we use your personal information, please contact our Managing Director (simon.smith@etfstrategy.com).

Information we collect

This section details the information we may collect about you. We explain why, and how, we use it in later sections.

Account information

If you decide to create an account or enquire about one of our products or services, we may ask you to provide us with some specific information, for example:

  • Basic personal details
  • Work contact details
  • Employment details
  • Log in details
  • Payment details
  • Additional information

On occasion, we will ask you to voluntarily provide additional information, for example, information such as your dietary preferences and accessibility requirements when attending an ETF Strategy event, which may be considered special categories of personal data.

Information we obtain from partners and public sources

In some circumstances, we collect information about you from our partners or from publicly available websites to help us better understand our audience and enhance the relevance of our content. For example, in some cases we obtain the contact details of potential speakers and delegates for ETF Strategy events from publicly accessible websites.

Information we obtain through cookies and similar tools

We use cookies (and similar technologies) and analytics tools across our Websites to collect information about you. This information can be used to improve the performance of the site, make advertising more relevant and enhance your user experience. We provide information about cookies within our Cookies statement.

Lawful basis for processing

We only process personal information where we have a lawful basis for doing so, such as the following:

  • User consent
  • Legitimate business purposes
  • Contractual necessity
  • Legal obligation

How we use your personal information

We collect personal information for eight main reasons:

  • To provide our service – We require some of your basic personal information so our services work as you would expect, for example, contacting you with details of events you have registered to attend, delivering newsletters to your correct email address and providing access to our digital content.
  • To improve and maintain performance
  • To bill our subscribers
  • To monitor compliance with our policies and terms  – We monitor for breaches of our terms and conditions and copyright policies. For example, we reserve the right to inform the subscription holder if, through use of a group subscription, you are using our content in breach of the terms and conditions or copyright policies of our Websites. We also monitor activity on our Websites to detect and prevent invalid or fraudulent traffic.
  • To personalise our products and services – We improve your experience of our products and services by personalising parts of our Websites with the information you give us and what we learn about you. This includes showing you articles you may be interested in and recommending emails you may wish to sign up to. Where our Websites have such functionality, you can manage elements of personalisation in your account.
  • To communicate product changes and offers – We want you to get the most out of our products and services, including showcasing our latest content and newsletters. We may contact you with offers and promotions, exclusive event invitations and feature announcements. You are able to change your preferences at any time.
  • For the purpose of advertising
  • Recruitment – If you apply for a role via one of our Websites, we will process your information in order to facilitate the application process.

Who we share your personal information with

We may disclose personal information to facilitate the running of our business or to provide specific services you have requested. Commonly, we will disclose information to:

  • Service providers – We engage service providers who help to support our business and improve our products. These service providers include, for example, fulfilment providers for delivery of our digital content and marketing and hosts, organisers and sponsors of our events.
  • Advertisers and sponsors – We share aggregated, non-identifiable information with third parties. Before sharing this information, we ensure that it cannot identify you as an individual. For example, we may release information about the size and growth of our digital audience or attendance numbers and delegate profile of events.
  • Legal processes and successors in title – We may also disclose your information to comply with applicable laws, court orders or other valid legal processes, and to enforce or apply our terms of use, any subscription agreement, or any of our other rights. We may transfer or disclose your personal information to any entity which takes over or acquires the relevant ETF Strategy business.

How long we retain your personal information

We retain the majority of your personal information for as long as your account is active and therefore open; this allows you to continue accessing our content, products and services.

If you become inactive and are not a subscriber, we may delete elements of the information associated with your account. We will normally warn you if your access is going to be withdrawn and give you the opportunity to retain your account.

Where we don’t need to keep all of your information in full, we will obfuscate or aggregate it, for example, web activity logs and survey responses. This is to ensure that we do not retain your information for any longer than is necessary.

It is sometimes necessary for us to keep your personal information for longer periods of time, for example: If there is a statutory requirement to retain it; If we require the information for legal reasons or there is a legitimate business need for us to retain it; To ensure we do not contact you if you have asked us not to.

How we keep your personal information secure

We have endeavoured to put appropriate technical and administrative security measures in place to help ensure that our users’ information is protected against unauthorised or accidental access, use, alteration, or loss.

Your rights

Under data protection laws, you have rights as an individual in relation to the personal data we hold about you. These rights include:

  • The right to object to direct marketing – your preferences, including in relation to direct marketing, can be found in your account;
  • The right to access the personal data that we process about you;
  • The right to request the deletion of your personal data;
  • The right to request the rectification of your personal data – you can manage some of this information in your account.

You can exercise these rights through your account or by contacting our Managing Director (simon.smith@etfstrategy.com).

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO).

Other

Our Websites are not intended for children under 16 years of age. We do not intentionally collect or use any information from children.

Our Websites contain links to third party websites which are not subject to this privacy policy. We are not responsible for their content, use of personal information, or security practices.

Please also read our disclaimercookies statement and events privacy policy.

If you have a query in regards to the processing of your personal information, please contact our Managing Director (simon.smith@etfstrategy.com).

ETF Strategy Limited
8 Denmark Street
London WC2H 8LS

Changes to this Privacy Policy

This policy is effective from 24/05/2018. Any changes we may make to this privacy policy will be posted on this page.