Advertise on ETF Strategy

Since our launch in the fourth quarter of 2011, we have grown to become one of the leading sites dedicated to exchange-traded funds (ETFs) and their indices, with a growing market share.

Web banner positions.

Digital banner positions.

Our audience has grown organically from zero at launch to around 35,000 unique visitors per quarter today, and continues to grow.

The bulk of our traffic comes from the United Kingdom and Continental Europe, with a large proportion originating from the region’s main financial centres: London, Edinburgh, Paris, Frankfurt, Milan, Zurich and Geneva.

Visitors from the United States and Canada contribute about a quarter of our traffic; unsurprisingly, North America’s largest financial hubs – New York, Toronto, San Francisco, Chicago and Boston – feature prominently among the cities contributing large numbers of visitors.

The remainder of our traffic mostly comes from the Asia-Pacific region and is overwhelmingly dominated by visitors from the key Asian financial centres, namely Hong Kong, Singapore, Tokyo, Shanghai, Mumbai, Seoul, and Sydney.

Based on data captured from readership surveys, attendees of our events and subscribers to our newsletter, our audience is primarily composed of fund selectors, asset allocators and professional investment advisers, including portfolio managers, fund analysts and investment advisers, from institutions, hedge funds, FOFs/multi-managers, investment consultancies, DFMs, robo-advisors/digital wealth managers, family offices, private banks, private client wealth managers and IFA houses.

With an extensive archive of articles, we position highly on search engines for both broad and targeted ETF and index-related search queries and have been linked to by numerous respected finance sites including the Wall Street Journal, the Financial Times, Reuters, MarketWatch and Barron’s. We also frequently trend on Twitter.

Digital banner advertising

The site’s clean layout has been designed to cater for two Leaderboard (728x90px) adverts, top and bottom, one Medium Rectangle (300x250px) and one Half-Page (300x600px) (standard IAB sizes) ad. On internal pages there is an additional Medium Rectangle MPU (300x250px). Please see full-size screenshots for banner positioning: home page and internal page.

If you are interested in advertising with ETF Strategy and/or would like to learn more about our audience, please do not hesitate to get in touch:

Simon Smith, CFA
Founder & MD